Client
Frankie4
Type
Corporate
FRANKIE4 FOOTWEAR
COMPLETE EVENT PLANNING, CONCEPT DESIGN & STYLING
Australian label FRANKiE4 Footwear is the brainchild of Podiatrist and Physiotherapist turned footwear designer, Caroline McCulloch. She is on a mission to provide women with the ultimate foot supporting benefits, packed into styles they feel confident wearing.
Brisbane based, they wanted to bring their shoes to Melbourne.
Over 4 days, hundreds of women braved the cold to get the full FRANKiE4 experience…able to view the full range up close and personal with the opportunity to be fitted by the experts.
It was somewhat like a pamper session, some shopping therapy with bubbles in hand all rolled into one.
What a team! Loved being a part of the Frankie4 pop-up.
Photography: Willem-Dirk du Toit
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